Superette has the most brilliant campaign for short shorts ever!

How amazingly intelligent is this campaign? New Zealand’s clothing shop, Superette, placed stamped plates all over town  – at bus stops, park benches, in malls – basically any public place where you could sit.  Upon sitting, the indented plates would then leave a mark on your thighs, if your shorts were short enough. That way when you get up you…
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Death and Fashion

Superette, of New Zealand, has launched a new advertising campaign featuring dead models. No, they haven’t died of eating disorders. These ladies have fallen victim to horrible accidents. Thank goodness they looked good at the time of death!  
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