Would you tattoo the Reebok logo to get a yearlong sponsorship? This …

Reebok is trying an interesting new approach to marketing. Released today, Reebok have launched a new campaign in Sweden called “Reebok Forever.”. Now stick with me here on this as I still can’t believe myself that I’m writing what I’m about to write. According to the website, Reebok will have a real tattoo studio set up on site at Tough…
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Helena Christensen rocks Reeboks again

If buying Reeboks will make us look like Helena Christensen in this advert, we’ll wear nothing else for the rest of our lives! Christensen once again models for Reebok, a year on and not looking even a day older. Being 42 isn’t what it used to be. No pressure or anything, ladies!
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