Helena Christensen is the new face of NYDJ- here’s why I …

Helena Christensen has just been announced as the new, or actual first, face of NYDJ.  Let’s start by saying this. When it comes to the denim brand NYDJ (Not Your Daughter’s Jeans), we know it to be a brand that’s associated with our mothers. The brand name really does quite honestly identify the key demographic here. However, as time moves…
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