Kraft Zesty man returns, now laying on the beach and on a …

Remember the Kraft Zesty guy? You know, the one that was in a double page spread across magazines earlier this year, stark naked and covering his “manhood” with the corner of a picnic blanket? Well, the ads had so much interest, both positive and negative, that Kraft thought they’d bring back Mr. Zesty to advertise a few more salad dressings…
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Kraft’s Zest Man begs the question “does sex sell for women?”

Over the past few weeks, Americans have opened magazines to find a rather peculiar ad staring back at them. A naked man, with a picnic blanket draped across his unmentionables, lies on a double page spread with nothing but a picnic basket by his side. I reckon it’s taken most of us a minute or two to figure out what…
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