Kmart’s cool Granny shopping advert is, well, interesting

Kmart has been known to push the envelope when it comes to advertising. Last year alone they had people talking about everything from their “ship my pants” advert to the Jingle Balls of Christmas celebration. For autumn winter, Kmart is focusing on their new tool to order online and pay cash in store. To celebrate this innovative way to shop,…
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Biggest Loser’s Jillian Michaels releases activewear collection with Kmart

Jillian Michaels may not be entering our living rooms through our TV sets next season –she’s recently announced she will not be returning as a trainer on The Biggest Loser — but she will be entering our lives in other ways. You had to know Jillian wasn’t going to just fade away and let the nation fall into disrepair with…
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Is Kmart’s version of “Jingle Bells” a step too far?

Oh Kmart, you do know how to make a video go viral faster than anything we’ve ever seen. Case in point, this latest little number featuring six men shaking their “bells” for Christmas. Yes, Kmart have taken six handsome men and asked them to play the bells in interpreting classic Christmas songs. Only 14 seconds in, the men are down…
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Kmart’s ‘Ship my pants’ ad goes viral

Kmart’s ‘Ship my pants’ ad is approaching 10 million views on Youtube after being online for just six days. So why’s this particular video getting so much attention? Well, let’s be honest here… we all know what they are saying but not really saying. So Kmart has positioned itself as a company that can poke fun and play around with…
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Kmart’s new campaign “Money can’t buy style”

Kmart has just released their new campaign titled “Money can’t buy style.” It’s a motto we’ve been preaching for years and it’s oh so true. Take the most stylish woman in the world and put her in Kmart and trust us, she’ll come out looking a million bucks in a $20 get-up. Some people just have that special something that…
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