Collaboration Love: Markus Lupfer for Goop

Mega excited about this, guys. Markus Lupfer has teamed up with Goop for a collaboration that is pretty much a must purchase. It’s all gone digital with the sequined sweatshirts for the Markus Lupfer Goop Collaboration. From a statement sweatshirt stating “Digital Love” to brightly coloured robots, we’re having a hard time deciding on just one to add to our…
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Gwyneth Paltrow and Goop now in print!

Well, well, well, what do we have here? Looks like Gwyneth Paltrow and her Goop team have made the jump from online to print. For the first time in Red magazine‘s 15 years in print, the magazine has been guest edited and the honor goes to Gwyneth and her Goopies.  For December 2013, Red not only handed over the reigns…
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Gwyneth Paltrow’s now selling her “ultimate leg lengthening jean”

Gwyneth Paltrow has taken to Goop to shout loud and proud that her number one favourite jean comes from an FFG favourite – MiH! In fact, she loves them so much that she has brought a special limited edition Marrakesh Jean to the Goop website. I speak from experience when I say that absolutely everything she says about these jeans…
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