Why is Apple inviting fashion editors and bloggers to tomorrow’s launch?

It’s widely known now that Apple will debut the iPhone 6 tomorrow at a mega press conference. Just how mega? Well, we’re used to seeing quite the tech audience for these sort of announcements, but there will be a slight twist to tomorrow’s events. Apple have invited the fashion family. WWD tells us that Magazine editors, as well as top…
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Must Watch: Apple’s iPad commercial showcases a travel writer’s life, …

Alright, so I know Apple is trying to sell us iPads with this commercial. That’s fair enough. But I’ve watched this over and over again and I am more floored by the amazing life of Cherie King, the star of the video, than anything else. Cherie King is in fact a travel blogger. She’s not just any travel blogger. She’s…
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Apple’s 2013 Christmas Commercial: It’s a Tearjerker

Leave it to Apple to release one of the best holiday ads of the season nine days before Christmas. For anyone that owns an iPhone or knows someone who lives by their iPhone, you’ll totally get this commercial. This snippet will not only bring a tear or two, it might also inspire a great idea this Christmas. See if through…
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Join FFG at the London Apple Store for School of Grazia next …

I’m very pleased to invite you out next Tuesday, November 12th, to the School of Grazia at the Apple Store on Regent Street in London. I, along with Ella from Coco’s Tea Party and Ella from La Petite Anglaise, will be sitting with Grazia as part of a very special masterclass of fashion blogging. I’d love to see you down…
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Breaking: Angela Ahrendts steps down as CEO of Burberry to move to …

So you remember last month when Burberry was using all Apple iPhone 5s machines to capture their spring summer 2014 collection? It was big news, huge news in fact. However, what we never saw coming was the breaking news that we have for you today. WWD have just announced that Burberry CEO Angela Ahrendts is actually leaving the company to…
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