Donatella Versace enlists the help of two half naked men for her …

The ALS Ice Bucket Challenge continues today with two fashion figures taking part in the charity event, and boy do they do it in style. Donatella Versace never does anything in halves, people. In fact, she prefers to double up on luxury, if given the chance. So that may explain why Italy’s reigning fashion queen was assisted by, not one,…
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Tom Ford takes the ALS Ice Bucket Challenge, but who did he …

So we’ve been waiting to see if Tom Ford would accept Victoria Beckham’s challenge for the ALS Ice Bucket Challenge. And guess what? He just did. The video is everything you would imagine coming from Tom Ford. Ford sits in double denim in an undisclosed location, while his partner stands behind him, ice bucket in hand.  Before the icy water…
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Brilliant advertising: Samsung Galaxy takes the ALS Ice Bucket Challenge and nominates …

The ALS Ice Bucket Challenge has now raised over $70 million for the cause. The number grows daily as the world embraces this social media fundraising that will surely change the way in which brands approach publicity for nearly everything in the future. The interesting thing to watch, through all of this, is the way in which brands have taken…
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Chris Martin, Stella McCartney, Kate Moss, Kate Hudson and Christie Brinkley take …

Over the weekend the ALS Ice Bucket Challenge continued and instagram was overflowing with celebs sharing their icy cold moments. The latest fans of the water charity activity included Christie Brinkley, Chris Martin with Stella McCartney, Kate Hudson and Kate Moss. All four videos are just as you’d expect – celebs nominating their friends to take part in the challenge…
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Another day, another ice bucket challenge: Rosie Huntington Whiteley, Natalie Massenet and …

It’s the dawning of a new day, which means more ALS Ice Bucket celebrity challenges to report. Overnight we had fashion figures everywhere taking the challenge and dumping ice cold buckets of water over their heads – or rather having their minions do it for them. Today we are sharing ALS ice bucket challenges from model Rosie Huntington-Whiteley, Net-a-Porter’s Natalie…
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