Gillette selling razors through the art of music

It’s interesting these days what companies are doing to “think outside the box” when it comes to selling products that have been around forever. It can’t be easy when some of these things have been advertised for decades. Take razors, for example. How many ways can you sell a razor? Its job is to remove hair. There isn’t anything terribly…
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What do eBay, pink fluffy handcuffs and a webcam have in common?

Looks like eBay is having a bit of fun with their advertising over in Australia. In advertising the eBay mobile application, eBay decided to showcase how someone who’s into Yoga, who’s a little older, and who…well…ummm has a webcam fetish thing going on, would want to turn to the eBay app for purchasing assistance.  Too risky or perfectly punchy to…
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Giorgio Armani and Karl Marx in a Range Rover Sport Ad? Right …

Can anyone make heads or tails of the ads seen above? A car company in Brazil, PG Prime, thought that it would be wise to put fashion designers names together with “intelligent” figures of the past…or at least we think that’s what’s happening here. And what was the point of such an act? Well, they’re advertising the Range Rover Sport as…
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New Dog food ad inspired by the rise of the “Selfie” portrait …

On my latest press trip I remember hearing a woman criticising my fellow fashion bloggers as they held their camera in front of them and snapped away, at arm’s length, as they moved this way or that. The rise of the “selfie” picture has taken over. Even I am a victim. With no one else to take my picture as…
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Target makes household items fashionable with “The Everyday Collection”

There’s brilliant and then there is so brilliant it’s on another level. Target gets recognition for the later with this brilliant new ad campaign making everyday household items seem as fashionable as the latest catwalk designs from Paris. From baby wipes to cake mix, it’s all here and it’s all so fabulous with “The Everyday Collection“. Watch and learn about…
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