The night I met David Lauren…from Ralph Lauren

For those of you that are regular readers of this blog, you will already know that I am a Ralph Lauren obsessive. There is no brand that means more to me.  I grew up in Ralph and I’ve grown with their collections from Lafayette, to Ralph Lauren Kids, to Rugby and now finally into Collection (on good paycheck months).  I…
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Is 4D the new cool thing to do for brands?

Last week Ralph Lauren lit up Bond Street in London with a magnificent 4D display. Today I found a video of a similar display at Tiffany’s in Bejing. Is this a new trend for brands, to dazzle us with advancements in technology?  They are certainly exciting and I very much enjoyed my time at Ralph Lauren last week. But I’m…
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