If I’m missing, let Polo Ralph Lauren be the first place you look to find me. This new flagship store on Regent Street is, well, it’s home. One step inside the store and you’ll feel as if you’ve walked straight out of London and right into a Manhattan masterpiece. Yes, the Polo Ralph Lauren store delivers on the dream that is Ralph Lauren. You may remember Ralph Lauren was once quoted as saying, “I don’t design clothes, I design dreams.” Well, if ever there were a shining example of just how real that statement was, it’s found here, now, in London. Ralph Lauren has created a world in which everyone wants to play a part and the Polo Ralph Lauren Regent Street setup is just another chapter in that book of classic American life.
Last week, I found myself wondering the halls of the massive three floored Regent Street fixture and discovered just how much debt I will find myself in come the end of the season. For those of you that loved Ralph Lauren’s September showcase at fashion week, this collection will be your dream from top to toe. And the fun doesn’t stop there…. there’s the whole family to shop for. The ground floor is reserved for the men of the world, the first for the woman and an annex, of sorts is tucked away for kids. For those of you looking for a more personal approach to the brand, there’s even a customization station in the basement, complete with a special Regent Street embroidered bear (so making that happen).