Apple have released a new style ad for the Apple watch, starring actress Chloe Sevingy. Now, the ad itself speaks volumes for the way in which the watch can be switched in and out of bands to accommodate one’s personal style. Yes, it’s a great ad. But, as always with Apple ads, the world seems to be as obsessed with the music used in the ad as much as the product itself. In the past week I have received dozens of emails from readers asking me if I knew what music was used in the Apple watch style ad featuring Chloe Sevigny. Well, ladies and gents, seeing as you think I’m a music, tech and fashion expert all rolled into one, I couldn’t help but deliver. The music featured in the Apple watch style ad is from none other than Kiiara, who, according to Jezebel, is a 20 year old who has a day job in a hardware store in Illinois. How’s that for a start to your music career? Apple choosing to feature your debut single in an ad that is spread far and wide. Welcome to stardom, Kiiari. You are solid “Gold” – (incidentally, the name of the debut track used in the Apple Watch ad).
Here’s the ad, recapped for you:
And here’s the full version for you: