Minions meet fashion

Get ready, London,
the Minions are coming! On the 10th of July, the character movie
inspired by Despicable Me Minions, will hit theatres across the nation.
However, in the lead up to the big debut, there’s something even more exciting
happening in the world of fashion. The Minions have inspired some of our most
celebrated designers in the country, who have created a Minions collection.
Yes, these little yellow banana loving creatures now have some serious style
street cred.

Giles Deacon,
Tatty Devine, Piers Atkinson, Rupert Sanderson and many more have all lent their creative
talents to producing a line of limited edition Minion inspired pieces to
celebrate the launch of the new movie. Every single piece is currently on sale
over at
Selfridges and I went in last week for the launch to check out just how
promising this whole Minion collection really is. Well, I can officially say
I’m sold. Who knew a bunch of villain workers would end up dominating the
fashion scene this season. From sweatshirts to denim dress, beanies to flip
flops, the Minions are everywhere. I want it all and I want it now! That’s said
in my most villainous voice.

Here’s a first
look at the collection and some rather hilarious tasty treats served on the launch day:

And of course an ode to Minions…


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