Why is Apple inviting fashion editors and bloggers to tomorrow’s launch?

apple iwatch

It’s widely known now that Apple will debut the iPhone 6 tomorrow at
a mega press conference. Just how mega? Well, we’re used to seeing quite the
tech audience for these sort of announcements, but there will be a slight twist
to tomorrow’s events. Apple have invited the fashion family. WWD tells us that Magazine editors, as well as top bloggers, have all been invited to the grand
unveiling at Apple tomorrow. So what does it all mean?

Well, let’s take a step back and look at some important hires for
Apple over the past year. First, Apple scored Angela Ahrendts from Burberry, a
great loss for us here in London. They also scooped up a former Vice
President of the watch brand Tag Heuer, and let’s not forget the former CEO of
Yves Saint Laurent. Apple has gone full fashion with its new network of
in house professionals.

But that could all just be because they’re talented individuals and
Apple likes to think outside the box. Or could it be that Apple is launching
something fashion related? Sure seems that way if they’re inviting fashion
folks to the frontlines for the first time. The simple word on the street is
that a watch is coming at us tomorrow. Boring. I mean, great, but also kind of
boring as we’ve known this was in the works forever.

So here’s what I’m hoping for in this special watch, if that is
indeed what we’re all waiting to be introduced to.

What I need my Apple watch to do if I’m going to hang up the timepiece
I love and adore to switch over to an iPhone extension, and I’m talking
specifically for fashion week here:

-It needs to be able to take video and photos, straight from the
watch, so I can avoid that awkward moment on the catwalk when you’re mobile
phone is blocking someone else’s.

-The Apple watch should be able to tell me when I’m about to blow a
gasket. As in, it should have a blood pressure monitor. There’s only so much
pushing and shoving in line at fashion week I can take without feeling like my
heart is going to blow right out of my chest.

-My Apple watch will have a scrollable closet. You know the one like
Cher has in Clueless, except miniature. I should be able to scroll through my
entire collection and choose the next day’s outfits without budging from my
seat at Burberry.

-Wake up feature. We all know it’s all about catnaps at fashion week
so I want my Apple watch to have shock therapy installed. If I’m out for longer
than 20 minutes I’ll need a cattle-prode like shock to throw me back into work.

-Scrollable style.com. Shouldn’t that come standard on every Apple
watch?

-A pop-out energy field to protect me when it rains cats and dogs
between shows. The watch will sense moisture in the air and instantly give me
waterproof protection, including a special force-field for keeping humidity
hair at bay.

Come on Apple, all those things are totally doable. Let’s make this
happen.

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