Ralph Lauren officially changed the fashion runway game last night in New York. To debut the Polo for Women Spring Summer 2015 collection, Ralph Lauren and his team put on a 4D display on the lake in Central Park. How, you ask, does such a thing happen? Well, I’m not a tech site so I won’t go into the boring details. I’ll just say it required a shield of water, a lot of lights and some incredibly talented people to pull off this stunt. For ten minutes we all sat on a grassy hill and watched as model after model came down the catwalk looking like spring time perfection. Yes, the line this season, only it’s second season in existence, is everything you’d expect from the master brand. It’s fresh, fun and 100% all American. In short, you know I love it. (more on that later)
Naturally, such a prestigious event required a creative hoopla built around it. When I arrived in Central Park, my journey began with a golf cart ride from the entrance to the site. When sharing a buggy with Rachel Zoe and hubby, you know you are on a ride to style heaven. We arrived at the location and were greeted by an orchestra of sound, handsome men in white polo shirts holding trays of champagne and a food bar that featured cheeseburgers, lobster rolls and more – all labelled with the Polo horse. No detail was left unthought of. It was an incredible event and certainly a night to remember.
As for celebrities on the scene, there were too many present to possibly list. The paps went crazy when Kendall Jenner arrived, obviously. And the entire modeling team for Ralph Lauren were also in attendance, sporting Ralph Lauren Polo shirts with their names embroidered on the back. Remember what I said – no detail left out here, folks.
For those who haven’t caught the show yet on RL, here’s a youtube of the entire collection and the incredible 4D performance used to showcase it.