Buick uses Blue Hair for brilliant advertising

Buick Blue Hair

Remember the old annoyance about the older woman driving the Buick in front of you that was going 15 miles an hour in a 45 mile an hour zone? Those women were called “Blue Hairs” – or at least they were where I come from, and yes, they were mostly driving Buicks. Somehow a Buick became an older generation’s car and not something that was a young person’s vehicle of choice, because of the stigma attached. 

Well, Buick is using that to their advantage with some brilliant advertising this month. While reading Vanity Fair August, I came upon this double page spread and it stopped me in my tracks. A good advertisement hasn’t done that for as long as I can remember. I sat there, taking in everything from the font to the main picture, the cars to the logo and layout of the page. And all it took was a good line to rope me in. And what a line, “Yes, there are still people with blue hair that drive a Buick.” The quote runs alongside the twenty-something girl sporting blue hair and smiling like she doesn’t have a car in the world. There is just something so magnificent about this whole setup, and yes it did make me want to go and test drive a Buick. Who ever dreamt of saying that?

Bottom line – good advertising these days is very rarely seen in any magazine. We flip through dozens of pages at a time before reaching content worth stopping for. When you stop and read an ad, you know someone’s doing something right.

Buick, well done. 


Looking for Something?


Never miss a post! Sign up to the weekly newsletter for exclusive first looks, blog updates and personal general musings, delivered every Monday, straight to your inbox: