So I’ve just touched down back in London Town after a quite crazy 18 hours. Yesterday morning I flew into New York City for the night to attend the Coach High Line Summer Party. If ever there were a reason to fly 14 hours for 18 hours on the ground, Coach commands it. This is THE party of the summer in NYC. Last year we saw an American style carnival take over the iconic High Line and this year, with a new creative director at the helm, we were greeted with a whole new vibe.
For the Coach High Line Summer Party 2014, the brand took a step back a few decades into the 1970s. Giant golden disco balls hung from the ceiling, lush white loungers littered the High Line wooden planks, gorgeous men in Coach sunglasses served endless sweet margaritas and the oversized stage played host to one of the best DJs we’ve seen spin in over a decade. In between taking polaroid pictures to remember the night by and swaying to the beats, we snacked on delicious bowls of fruit and chocolate delights. The weather held for the entire evening. Storms had been predicted but it seemed Coach had a direct line to the clouds in the sky. They scattered as the sun set in the background, as all 1,000 VIP guests looked on in delight.
Speaking of VIP guests, there were more than a few big names present at the Coach summer party. We rubbed shoulders with Keri Russell, Chloe Moretz, Chloe Sevignvy, Kate Mara, Riley Keough, Susan Sarandon and Vanessa Bayer, to name but a few. Naturally, all the celebs were decked out in Coach’s latest and greatest from new creative director Stuart Vevers.
The night ended on a high note, or perhaps better described as a quick beat. Coach surprised us all with a surprise reunion performance from De La Soul. Certainly didn’t see that one coming. All hands were in the air as guests swung their hips to the hip hop beats.
So, a few minor details to cover here before we wrap this up. First of all, I fell in love with a few Coach pieces, as expected, while in the city. It seemed only fitting to wear them to the big occasion, right?
Thank you so much, Coach, for including me in your summer celebration. It’s always a pleasure to attend any party that celebrates one of FFG’s favourite brands. Until next year… or the next party… signing off for now!