Last night at the Grammys, most of us were checking out the red carpet for beautiful gowns and handsome men in their finest suits. Then came Pharrell Williams. The musician took to the red carpet in a most interesting ensemble. However, for the purpose of this piece we’re just going to concentrate on what was happening up top there. Pharell wore a hat that, well, let’s just say was a showstopper. While most people were scratching their heads and wondering what sort of style statement he was meant to make, Arby’s (the fast food joint) saw a grand opportunity.
That hat Pharell was sporting looked like an exact replica of the Arby’s logo and the brand wasn’t letting this golden opportunity on social pass them by. Shortly after Pharrell finished on the red carpet, Arby’s tweeted to their over 200k fans – “Hey @Pharell, can we have our hat back? #grammys.” And of course the crowd goes wild. The tweet was retweeted over 77,000 times and favourited over 42,000 times. Then the mother of all replies came from Pharrell himself-
This is how you do Social Media, people.