Breaking: Rihanna tapped for Balmain spring summer 2014 campaign

From River Island to Balmain, Rihanna is taking on the world of fashion in a pretty big way from high street to high end. The singer was announced as the face of Balmain for Spring Summer 2014 just moments ago on WWD, who not only broke the story but also broke a first look at the campaign (pictures seen above).  Expect to have your first real life encounter with the campaign images in January issues to be released this month. 

The ad campaign, shot by Inez van Lamsweerde and Vinoodh Matadin, features a very relaxed looking Rihanna blinging out in Balmain’s finest. Of course Rihanna herself is no stranger to the brand, having been photographed in the designer duds on more than a few occasions. Seems a good match of talents.  {WWD}


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