Hold on to your hats, London, there’s another American brand
in town and their moving in the section of Regent Street that has recently been
nicknamed the American Quarter. We’re speaking of course of the long awaited
launch of J Crew. This is a store that could be one of the most hyped that
London has seen open in years. First we dealt with the rumours of “would they
or wouldn’t they.” Then there was the gossip about where they would open the
store, after the announcement that it was actually coming to London.
Now the big day is here. J Crew will open their London doors
officially tomorrow morning and we have a feeling there will be people waiting
to get their first purchases in. For Americans, the new J Crew is everything
you’d expect from the brand and more. The feel is more or less the same, while
there are lovely quintessentially British touches found throughout – such as
the “Brilliant” light fixture behind the cash register, or the London phonebox
that stands confidently in the opening foyer.
We don’t want to ruin the overall feel for you, so we’ll
leave the bigger picture for you to discover on your own. However, here are a
few teasing detail shots for those of you that are wondering what you can
expect come Friday morning.
Enjoy and shop away! For more information on this and other stores opening in the UK, visit J Crew’s London holding page.