Remember the Kraft Zesty guy? You know, the one that was in a double page spread across magazines earlier this year, stark naked and covering his “manhood” with the corner of a picnic blanket? Well, the ads had so much interest, both positive and negative, that Kraft thought they’d bring back Mr. Zesty to advertise a few more salad dressings for the brand.
This time around, the Kraft Zesty man is seen laying on a beach where the sand covers up tid-bits to keep this ad suitable for national magazines. He’s also laying on the tennis court, although sadly he is clothed. No suggestive material to work with here, well except maybe for the balls.
Want to see more? Check out all five images from the new Kraft Zesty Campaign.