Back in February it was announced that Eva Mendes had teamed up with New York and Co. to launch a collection. We were given details on the multi-season collection that would contain a variety of wardrobe essentials from cocktail dresses to work wear, which the company is famous for providing. Well, the news has been out for a while, but today we have a first look at the actual campaign.
In Glamour’s September issue, New York and Company have taken out a four page advertisement showcasing Eva Mendes in her new role as designer and model. The collection looks as if it will fit perfectly with the current merchandise sitting in store. It’s not too loud or different but a subtle step forward for the brand.
Eva Mendes is most certainly a figure we put on a fashion pedestal daily. Her style is unique and daring. She plays with fashion in a way that signifies she truly enjoys the activity of getting dressed in the morning and her style sense has landed her on every fashion publication from glossy magazines to URLs. So it’s easy to say that New York and Co. have landed a big fish here. We just hope she’s allowed to really push the boundaries as we know she has a creativity level that’s off the charts when it comes to styling.
The Eva Mendes collection for New York and Co. launches on September 19th in stores and online.