Robert Pattinson named as face of Dior Homme Fragrance

Twilight fans will be over the moon at today’s big announcement from the world of fragrance. Robert Pattinson, aka Edward Cullen, has been named as the new face of Dior Homme Fragrance.  While the press release details Pattinson’s extensive film career, there’s no point beating around the bush, we all know what he’s famous for.

Will Pattinson be seen in a different light having teamed up with a luxury fragrance? Only time will tell.

For the campaign, which is running exclusively in Europe and Asia, Robert Pattinson is photographed by American artist Nan Goldin and filmed by French director Romain Garvras.

That’s all the info we have for now. Stay tuned.

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