Primark is a cult favourite on the streets of London these days. The prices are low and the stock is trendy. It’s a lethal combination that has women walking in with a crossbody bag and walking out with four brown paper bags full of clothing, accessories and footwear.
The Primark stores on the top and tail of Oxford Street have the shopping street covered, but it seems the public want more. This week Primark makes its debut in Selfridges as part of the new Denim shop, as well as online with ASOS. While the appearance in Selfridges is a massive step for the brand, I do believe it is the appearance on ASOS that will bring this label to a much larger audience worldwide. With prices starting at £6.00, you can see why it’s easy to add items to your online shopping cart without a second look.
For those of you not wishing to battle with the crowds in store at the main outlets, this new way to shop Primark may be your best news today.