Hold the phone, fashion people, I think I missed the memo that went out informing the world that scrunchies are cool again. I mean this can’t be right. I did actually do a double take after a friend of mine sent me the link to this new scrunchie offering from Marc Jacobs (from Bloomingdales for $32).
I’m still convinced it’s some sort of prank that team Marc Jacobs is playing as they wait and see if anyone will react. Well, here’s a reaction. I can’t help but think of Carrie Bradshaw from Sex & The City in this situation. Need I remind you of her little run in with Berger would had actually put the leading lady of his novel in a scrunchie? The dialogue went a little something like this-
Carrie: You have your leading lady running all over town wearing a scrunchie! A scrunchie.Berger: The hair thing? What’s wrong with that?Carrie: Nothing. Unless you’re writing about women on the island of Manhattan, in which case uh.. where do I begin?Berger: What are you talking about? A lot of New York women wear scrunchies.Carrie: In the bathroom maybe, when they’re washing their faces.Berger: I see women every single day, all over New York City wearing scrunchies.Carrie: Okay but here’s the thing. Here’s my crucial point. No women who works at W-magazine and lives on Perry Street would be caught dead at a hip downtown restaurant wearing a scrunchie!
I think that says it all really. Thank you, Carrie, for driving my point home.
Sure, the scrunchie has had a bit of a comeback since this episode of Sex & The City aired. However, the scrunchie’s been mostly on all-star female athletes, who, for what I assume are practical reasons, prefer the scrunchie to a simple hair tie. Then of course American Apparel starting selling them on their counters. I walked into the store for the first time and thought this was just a simple case of the store making fun of themselves. Oh, if only. I proceeded to watch a woman step up to the counter with a micro mini and a bodysuit and reach out for said scrunchies with great gusto. I was instantly transported back to the late 80s.
If this is a thing, I sure hope I remembered to store my massive scrunchie collection as it looks like I might need it for fashion week September 2013. What do you think, ladies? Will you be buying out the scrunchie buckets at your local shops or leaving this trend to stay in its 1980s grave?