Just take a look at the picture above. Are you not immediately obsessed with the parka on the right? It’s one of those pieces that takes your breath away as you imagine slipping into it and transforming any look from drab to fab in a nanosecond. Talk about transforming the early Sunday runs for the paper. As I joined J Brand last night in East London for a special dinner to celebrate the Autumn Winter 2013 Ready-To-Wear collection, I couldn’t take my eyes off this coat, although, there was plenty of other stylish eye candy on show. The new collection from J Brand is simply stunning.
Now if you’re one of these people that believe a brand is only as good as it’s supporters (tisk tisk), this dinner will tell you everything you need to know about the brand. Big names in fashion, ranging from Christopher Kane to Daisy Lowe, all gathered at Trampshed (only one of the hottest restaurants in London at the mo) for the evening to not only celebrate J Brand’s new collection but also the brand as a whole. Both Jeff Rudes (the founder of J Brand) and Donald Oliver (Creative Director) were present to interact with the guests in attendance. Basically it was a big ole J Brand love in and, quite honestly, is well deserved. This is a brand that has not only transformed how we buy our denim but is now rewriting history with their AW13 offering for ready-to-wear. Now, who’s up for skipping summer so we can jump straight into this collection?