Coach’s archivist gets Selby-ed with a beautiful film

About eighteen months ago I had the amazing opportunity to spend an afternoon in the Coach archive in New York. I was led around the intensely organized archives by none other than the full time, and very well known, archivist Jed Winokur. It’s rare that I meet someone with as much of a love for Coach’s history as my own, but his passion seemed to run ten times deeper somehow. This, I suppose, is why Jed is the ultimate in archivists and the perfect fit for one of America’s most beloved brands. His role for Coach has recently come under closer inspection thanks to the uber-famous Selby, who recently created a film honouring Jed and his day to day work with Coach. It’s a beautiful video that has me rethinking this whole blog idea. I’m thinking the role of archivist may well be where I belong in the future. Who wouldn’t love to say they take care of 20,000 beautiful leather bags in their day job?


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