The first campaign images for Rihanna’s River Island Collection have just been released and let’s just say they are mighty impressive. This might have something to do with the photographic talents of Mario Sorrenti, who shot the entire campaign. Or, perhaps it’s the leading ladies of modelling- Jourdan Dunn, Charlotte Free and Bambi Northwood Blythe- that make these images so appealing. Whatever you believe the secret ingredient to be, these images will surely encourage shoppers to sharpen their elbows for the morning of March 5th, when the collection officially hits stores. Who’s up for the navy blue jumpsuit?