What can I possibly say about a Burberry show that I haven’t said before? It is the biggest production of fashion week. There is no other show that rivals the size of this audience. There are no other designers that actually build their own building for their runway each season and then live stream it for an audience of thousands. And truly I can think of no other show that commands a velvet rope to keep the fans at a safe distance from the arriving celebrities, socialites and popular editors. This is a show that starts well before the first model steps out onto the catwalk. This show starts with just the invitation, a cardboard fold out that is more elaborate than any other this season. The hype continues on in the build up to the big reveal with personal emails from Christopher Bailey, a red carpet waiting area and names written on every seat in the house upon arrival. There is no detail left unattended too. This is the machine that is Burberry.
At the controls is of course Christopher Bailey and what he churned out for autumn winter 2013 is nothing less than stellar. In sticking with the foundation of Burberry, Bailey once again presented a trench coat theme. There are no signs of this classic style dying out. In fact, Bailey once again reinvents the many ways the age old trench can be worn. I’ll say this now, and mark my words, that heart trench will be mine! Yes, there were hearts out and about this season. It seems a rather romantic Christopher Bailey came forward for Burberry. Along with a heart theme, also present later in the collection in metallic decoration, Burberry also gave us animal print for autumn winter 2013. Then there’s the heavy embellishment. Yes, we mean”heavy” in every sense of the world as we can only imagine how heavy some of these layered leather jackets must be.
Looking at the collection as a whole, there is so much here to work with in both an editorial capacity and also in a commercial world. That’s the glory of Burberry, of course. It’s a brand that works just as well on the sidewalk as it does for the cover of Vogue. Pure genius, I tell you!