Watching the future of fashion with H&M design award 2013 winner Minju Kim

When it comes to fashion these days, I find that many designers that have “made it” tend to stick with minimal risk when presenting their latest collections. They become what many of us like to call “commercialised”. All of the sudden that young designer has responsibilities to deliver cash to his investors so he/she has to make sure that the collection brings home the bacon, so to speak. So you’ll understand that risks taken in mainstream fashion are usually calculated ones. 

Having said this, there is nothing “calculated” about Minju Kim, the winner of the 2013 H&M Design Award. Having sat front and centre to watch Kim’s collection debut live on the catwalk at Stockholm Fashion Week, I must say I was blown away. This is not fashion we have seen before and H&M certainly recognised that fact when they were presented with Minju Kim’s work.

Needless to say, this sort of exposure and opportunity will certainly change Minju Kim’s career. At the age of 26, this Belgian designer is already the talk of the town after her debut. From the shoes to the elaborate headdresses, we’re wondering what will appear in store. Yes, Kim is actually designing a capsule collection for H&M to go in stores later this year. She was also awarded a prize of €50,000, which we hope will give her the freedom to keep creating. The world wants more Minju Kim!


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