In a rather surprising turn of events, Beck has been named the face of
Yves Saint Laurent menswear campaign. Yes indeed, it’s the musician once famous for singing the big hit “Loser.” Ok, ok, he’s done a lot more than that, but you have to admit when you mention the name Beck, “Loser” immediately springs to mind. However, before you start to think “what an awkward pairing,” remember that music and fashion is a tale as old as time. Also, Beck has worked with YSL designer Hedi Slimane previously in the world of fashion in scoring a runway show back in the day.
The black and white images of Beck dressed head to toe in Saint Laurent were not only styled by Hedi Slimane but also photographed by the multi-talented designer as well. No surprise there considering Hedi’s history with photography.
Check out all the images from the campaign over on GQ.