Is couture week really complete without a presentation from Givenchy? That’s the question we are all asking ourselves this morning after WWD reported that Givenchy will be giving January’s Couture week in Paris a miss.
The fashion house has announced that although it will not be presenting a collection to the press at the shows in January, it will continue to provide couture garments for clients. So never fear, fashionista, as Givenchy and designer Riccardo Tisci are not putting a stop to all creation.
Now this is an interesting idea for a number of reasons. First of all we all know that fashion shows are not exactly an inexpensive adventure. They are also a very public way of showcasing your designs. Could it be that Givenchy want to take a step back from the limelight and bring their couture business back to the roots?….servicing the clients directly rather than vying for worldwide attention as models march down the catwalk?
This may be a kick to the whole system but I love the idea of seeing the designs for the first time as they make their debut on a red carpet or special event. That doesn’t mean, of course, that our hearts aren’t still breaking at the thought of no Givenchy brilliance next month in Paris.
Whatever the rhyme or reason, Givenchy couture will continue…just not front in centre in Paris in January.