Yes, activewear brand Lolë has officially opened a pop-up shop in Santa Barbara, but I’ll come back to that in minute. Last month I introduced you to the brand and had many of you asking on twitter when this brand would be delivering to UK shores. So before I go any further, I’m pleased to announce that we can now expect Lolë to ship to London town as of the January 2013! YES! It’s finally happening. Get your ordering fingers ready and your yoga poses memorised as a change is a’comin’.
Ok, now back to the topic at hand with Lolë and Santa Barbara.
The brand recently opened a pop-up shop in the heart of Santa Barbara (740 State Street) which will allow locals to shop from November 10th through December 28th. Peak Christmas shopping time. Nicely planned, right? Where as most pop-up shops up and disappear after the closing date, this shop will move to the brand’s permanent space in Santa Barbara for Spring 2013.
While the pop-up shop is open, however, expect to find complimentary weekly meet-ups featuring a number of fitness and yoga sessions available to the community. And let’s not forget what’s for sale in store. The autumn winter collection is currently hanging as well as a sneak peak at what’s to come for 2013.
“It is our intention that the pop-up shop in Santa Barbara be much more than a place to buy clothes,” reveals Lolë President and CEO Bernard Mariette. “We hope it serves as a place where people can come together and spread positive energy and inspires people to live healthier and happier lives. We want the pop-up shop to help the community discover the pleasure and power that come from smarter consumption, choosing high-quality products created with integrity and passion.”
Here are a few pics from the opening night festivities which saw celebs like Nicollette Sheridan, Don Johnson and Rob Lowe coming out to support the brand.
Images courtesy of Lolë(www.bluecaleel.com)