Karmin is working with Coach to bring us straight into the holiday spirit. After watching this Karmin Coach video I’m ready to find myself a fire, pour a cup of hot cocoa and wait for the snow to start falling. This is definitely a new look for the Coach brand, not only because the video showcases mostly clothing but also because Karmin is quite a young funky combo.
Just in case you missed the news, Rachel Zoe actually styled this video for Coach. So, you knew it had to be a slamming slice of style for Karmin.
So why does this work? Well, it’s a complete contemporary rework on classics – Coach’s clothing and a classic holiday song. I mean who ever thought you would hear rapping in “Sleigh Ride.”
Let me know thoughts, people…