Truly, I must know, is it just me or does a collaboration between Rachel Zoe and Jockey seem like the most interesting of combinations? Rachel Zoe is endorsing Jockey in a big way for their new collection. In a party next week in New York, Zoe and friends will officially launch the endorsement alongside Zoe’s picks for the season from Jockey shapewear and underwear. Of course her TV film crew will be there to capture all the action as it happens for “The Rachel Zoe Project,” so don’t be too bent out of shape if you aren’t invited to the big event. Look out for Rachel and her girls in undies as they hit billboards, glossy magazines and digital platforms with a massive advertising campaign planned.
This is not Rachel Zoe’s first brand endorsement. She’s also continuing in her work with Piperlime to pick perfect pieces each season on their website.