Felder Felder Spring Summer 2013

It was quite a performance at Felder Felder last night at London Fashion Week. The beautiful blonde twin designers had a few surprises up their sleeves this season. Rather than having a DJ spin some tunes for the runway show, Felder Felder opted for live entertainment. Before even one supermodel’s high heel hit the catwalk, we were all listening to the pop-singer Kate Nash belt out some of her latest tunes. Her performance continued throughout the show as the singer stood to the left of the stage wearing Felder Felder, naturally.

I had a chance to talk to the twins just before the show kicked off. I was backstage with Triumph Lingerie checking out the undergarments that were actually featured quite prominently in the show – see nude brief above. They let us in on a few secrets in relation to what we were about to see on the catwalk. The collection, titled Broken Wings, was actually inspired by the wings of butterflies… or rather the broken wings of butterflies (if you look closely at the leopard prints you’ll discover they’re actually made up of butterfly wing prints). Annette and Dani Felder told me it was all about discovering beauty in the most unexpected of places and bringing forth such finds for the Felder Felder customer, which in their mind is a “real woman.” The word “beautiful” definitely comes to mind when I look at this collection, along with the words “unexpected”, “elegant” and “ultra feminine”.


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