Belstaff’s whole new look for Spring Summer 2013

Belstaff held their first runway show in New York yesterday in an atmosphere that could not be further
from what was seen in London for autumn winter. Last season the collection was presented in a room that made you feel as if you had stumbled into a secret garden in the middle of the night. The collection was dark and stormy and made us all rethink the idea of a cross country journey on the back of a motorcycle. If one could look this chic, why not plan to leave tomorrow?

For Spring Summer 2013, the Belstaff collection could not have had a more different look and feel. The runway was set up in the beautiful ICA headquarters designed by Frank Gehry – a stunning sight. The space was pure white and a complete contrast to the editors dressed head to toe in black with their red soles perched on a stark white floor. The setting itself prepared the attendees for a whole new look that was to be presented and what marched down the catwalk did not disappoint.

Everything from linen skirt suits to silk shirt dresses had the look of summer but with the fine details that Belstaff is famous for in its heavier motorcycle jackets. Sounds impossible right? Well Martin Cooper, creative director at Belstaff, is somewhat of a genius. Actually, scratch that… the man actually is a genius. Favourites from the collection include the silk shirt dress that borrowed a silk pleated elbow element from the Belstaff leather motorcycle jacket, linen jackets with leather detailing and of course the jumpsuit that looks like it’s been modelled after the man that fixed my car last week. Sounds random but it works and oh it works so well!


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