Old Navy is all about bringing back the classics. First we had Blossom and Joey and now we have the stars of 90210! Jennie Garth, Luke Perry and Jason Priestley have all come back together to sell jeans. Yup, that’s right folks, the threesome have reunited to show off all the different styles of jeans that Old Navy has in stock this season. Sound cheesy? It is and that’s exactly what it’s meant to be.
These flashbacks do make you wonder what Old Navy’s target demographic must be. In order to really get the significance of these characters in the ad you have to be at least in your early to mid-thirties. Otherwise, the concept is completely lost. So are they appealing to the 90210 lovers who will smile and think, “Old Navy’s taking a step back in time… that makes me want to buy some of their jeans.” Or are they hoping to entice the young parents out there with their trip back to memory lane in the hopes of shifting some product for the kids? Who knows? All I can say for certain is I smiled and thought, maybe next time I’m in the USA I’ll go have a look. If they’re good enough for Brendan, Dylan and Kelly, they’re good enough for me.
Can’t get enough? Here’s another ad featuring yet another character from Beverly Hills 90210.