Kate Moss stars in first Rag & Bone ad campaign

If you’re going to go large for your first ad campaign, why not hire one of the best to take you out there, right? Rag & Bone have done just that in hiring Kate Moss as the face of their first ever ad campaign for autumn winter 2012. Kate was shot in Kentish Town, North London, by Craig McDean for the campaign, which seems fitting as Rag & Bone today launched their first store in London. Look for these ads to officially debut in your September glossies!


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