This morning the Juicy Couture pink carpet was officially rolled out to open the brand new Regent Street flagship store in London. The morning started early as 20 Juicy Couture boys drove down Regent Street on hot pink Juicy Couture Vespas. Their arrival meant the doors were officially open and ready for the press to peruse!
At around 8AM journalists started to pack into the store. We were there to admire the three floors of Juicy Couture space ranging from tracksuits in the basement to the Bird Collection on the top floor. Stopping only to grab a muffin or a salmon and cream cheese bagel here and there, it took me quite sometime to admire the store as a whole and in detail.
The space of the new Juicy Couture Regent Street store is quite grand. There is a beautiful elevator that is situated at the heart of the building that adds an element of old school glamour. Juicy played upon this wonderful feature and seem to have molded the store around this rare elegant addition. In store you’ll find pencil skirts, silk blouses, leather jackets and amazing accessories. You’ll also discover that Juicy have not forgotten their beginnings. In the basement there is an entire wall devoted to their famous track suits.
Here’s your first look at the store, but definitely jump into store when you can for your own personal experience. And if you’re here for the Olympics, take note that Juicy have a special London bag, t-shirt and iPad cover that make fabulous souvenirs for those back home. So much better than a “Went to London and all I got was this lousy t–shirt” T-shirt.