Rihanna is designing a collection for River Island,
one of the top UK high street retailers, for Spring 2013.
That’s news straight
from the brand itself! This is Rihanna’s first clothing collection and, to be
honest, we’ve been wondering why she hasn’t jumped into the business of fashion
and design sooner. Seems everyone else is these days! However, after hearing
the news that she’s teamed up with River Island, a collaboration we believe to
be absolutely perfect, one surely understands that Rihanna had it in her sights
all along but was just looking for the “perfect partner”.
Rihanna commented on the
‘I’ve been wanting to design my own collection for some time. River Island is the perfect partner for
me to collaborate with and working with a British, family run business also
really appealed to me. I find London really inspiring and River Island
loves to have fun with clothes. I’m looking forward to working with them and creating
something really special.’
Ben Lewis, River Island Chief Executive,
‘We are thrilled to be collaborating with Rihanna and to be the first
fashion brand to work with her in this way. Rihanna is a style icon, from
street to chic she enjoys her fashion. As soon as we started to work
together we knew this was a perfect fit. Rihanna will be designing the
collection and we will be sharing our fashion experience with her to develop a
range her fans will love.’
So obviously we don’t have any news yet on
what the collection will look like as it’s all in the works. But you can bet
your bottom dollar we’ll be the first to feature it when look books come out!
Congrats to Rihanna and River Island on the
perfect fit for a collaboration.