So what is this brand that is practically printing money while selling over 500,000 pairs of shoes a day? It’s Havaianas! I know… totally unexpected right? Here are a few more interesting facts you might not know about the brand…
- 94% of Brazilians have or have had a pair of Havaianas in their lifetime.
- The main factory for Havaianas churns out over 206 million pairs per year!
- Selling rate: 520, 547 pairs sold per day, 21,689 per hour, 6 pairs sold per second! Incredible!
its birth, over 4 billion pairs of Havaianas have already been sold. If
lined up all together, they would go around the Earth about 40 times.
- Each Brazilian owns 25 pairs of Havaianas on average.
a consumer wants to buy all Havaianas flip-flop models available in the
market, print and colour combinations, he/she would buy 454 pairs per
Let’s just take a step back and marvel at those figures for a moment. We don’t usually write pieces bragging for brands about their greatness, but seriously these are some impressive numbers and well worth bragging about, wouldn’t you say?
It’s all particularly relevant today as this week Havaianas celebrate their 50th anniversary. So from FFG to Havaianas, congrats on the big birthday and on all your success over the years!