The piece of paper that completely transformed Burberry…

Ever wondered what inspired the great digital turn around over at Burberry? Well we all know that the mastermind behind the great transformation was business woman Angela Ahrendts. But, did you know that the idea for a digital take over all started with a chance meeting, a quick sketch and a willingness to take some major chances on social media? 

Fortune have recently published an article that ALL fashion industry leaders should familiarise themselves with. This is an article that shows us all exactly how important digital is and why it is NOT a division that should be an afterthought when promoting the business. It wasn’t so long go that Burberry was struggling with staying afloat after some rather rough and relevant wrong turns. Upon the arrival of Christopher Bailey and Angela Ahrendts, however, the brand is breaking every record possible and digital is playing a massive role in this reinvention! READ this article! {Burberry’s Angela Ahrendts: High tech’s fashion model}


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