There are few things more romantic than travelling by train. Perhaps one upped only by a time travel back to the days of “An Affair to Remember” and travel by cruise ship, the train is today’s most beautiful and scenic method of transportation. So it should come as no surprise that the world’s most luxurious brand, Louis Vuitton, seems to have an obsession with the vehicle. Their latest campaign features models sitting patiently, clad head to toe in the label (with one young lady looking like she’s channelling Johnny Depp from Willy Wonka and The Chocolate Factory). This is of course in follow up to the Louis Vuitton show that was the talk of the season for Autumn Winter 2012 in which they built their own train that carried the models onto the train platform runway. It may be a campaign and line of clothing that is for modern day, but it is most definitely a throw back to an age where people used to “dress” to travel. This is of course long before we all started boarding planes, trains and automobiles in sweatpants and a t-shirt to stay comfortable.
Looking back in the Louis Vuitton archives we have noticed that this love affair with trains is not actually a new thing for the brand. As Louis Vuitton actually began in the business of making trunks for travel, it all makes perfect sense. Since 1854 the world has seen Louis Vuitton as the ultimate brand for travel as their trunks, which began as the ideal train travel hold all, have been carried by Royal Families, world famous celebrities, captains of industry and rather prominent public figures. Their association with travel is timeless, therefore featuring a mode of transporation in their advertising campaigns and in shows seems perfectly placed.
Frankly speaking, we’re inspired! When you see us on the train to Paris for Couture in July, it’s no more with the jeans and comfortable sweaters. This time around we’re taking inspiration from the mother of chic travel and dressing up in our Sunday finest!