Breaking: Gucci signs Blake Lively as face of new fragrance

Huge news this morning for Blake Lively fans! The announcement has just landed in our mailbox that Gucci has named Blake Lively as the face of their new Premiere fragrance, the latest in their female fragrance collection. Lively will star in a short film directed by Nicholas Winding Refn and a print campaign shot by Mert & Marcus. The fragrance will officially launch from July 2012 and the short film will be presented at the Venice Film Festival on September 1st 2012. 

Frida Giannini, Gucci Creative Director, commented, “In conceiving this
fragrance I was inspired by timeless Hollywood glamour and the iconic
leading ladies of Hollywood’s golden era. Blake’s unique style and
charisma brings that allure to life in a very contemporary

Blake Lively stated, “It is a pleasure to collaborate with Frida
Giannini. I admire the qualities of the Gucci Première woman and feel
honored to represent the fragrance.”

Huge congrats to both parties! This is one campaign we now have on our “watch for” radar as the images are sure to be stunning!


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