It has just been announced that the editors of Vogue, 19 international editors to be exact, have come together to launch The Health Initiative. This is a pact between all the editors to promote a healthier, more positive body image
within the industry. It is a MASSIVE step and definitely one in the
right direction for the future. Unless you live under a rock on a
deserted island, you’ll know that we have a serious problem on our hands
these days, ladies. Self deprecation has reached dizzying heights and
young girls growing up today are finding it increasing difficult to like
the way they look. Who can blame them as they flip through glossy
magazines that showcase nearly anorexic supermodels who have been
airbrushed into a look that is absolutely unachievable in reality.
what’s ahead? Well, the June issues of Vogue will launch
The Health Initiative globally, so keep an eye out for this editorial
in your glossies around the globe. However, British Vogue have been kind enough
to share with us the six point pact that the global Editors of Vogue
have agreed. It reads as follows:
1. We will not knowingly work with models under the age of 16 or who appear to have an eating
disorder. We will work with models who, in our view, are healthy and help to promote a healthy
2. We will ask agents not to knowingly send us underage girls and casting directors to check IDs
when casting shoots, shows and campaigns.
3. We will help to structure mentoring programmes where more mature models are able to give
advice and guidance to younger girls, and we will help to raise industry-wide awareness through
education, as has been integral to the Council of Fashion Designers of America Health Initiative.
4. We will encourage producers to create healthy backstage working conditions, including healthy
food options and a respect for privacy. We will encourage casting agents not to keep models
5. We encourage designers to consider the consequences of unrealistically small sample sizes of
their clothing, which limits the range of women who can be photographed in their clothes, and
encourages the use of extremely thin models.
6. We will be ambassadors for the message of healthy body image.
I do think this is a step in the right direction. There is lots more to
do but we all must start somewhere and I’m pleased to see Vogue is leading the way forward.
I would, however, like to pay
particular attention to point 5 in which small sample sizes are
addressed. What Vogue is doing is fantastic but truly they have to hire
models that will actually fit in the clothes they are provided for
shoots, so in order to really make a change I propose a pact between
designers, magazines and the general public. How about we up the sample
size? If the designers do this, the magazines will be forced to hire
healthier models and in return the public will begin to see a more
average sized woman displayed in their favourite glossy magazines. It’s a
small step that will make a massive difference and have an immediate
impact on the current body image problem circling the globe.