J Crew “Looks to Love” indeed…

For those of you that have been shopping J Crew for years, you’ll know that the brand is an entirely different animal to what we used to shop back in the 1990s. I can remember waiting patiently for beautiful fair isle sweaters and cord trousers to arrive in the post from J Crew for my back to school looks every year. While they were not particularly trendy, J Crew still provided the standard prep attire for women around the United States. It was the staple catalogue… your go to for a classic piece you knew you’d have forever. In fact, in the back of my closet in my parents’ house I still have a lilac cable knit sweater that I was given as a gift over fifteen years ago. It really was that good.

Nowadays, J Crew has taken on a whole new persona in the world of fashion and while there are many that are responsible for the new look and feel of the trendy house of style, there’s one woman in particular that is credited with the transformation. Of course I am speaking of Ms. Jenna Lyons. J Crew has been turned upside down by this stylish creature who is a living and breathing model of the brand itself. The J Crew catalogues, website and even seasonal fashion show (a new concept in it’s second season at NYFW) are all reflections of Jenna. In interviews when I am asked who my style icon is, she is the first name to be mentioned. When I’m stuck in a rut for style, her J Crew catalogues are my bible for inspiration. So more than anything, this is just a small letter of love to the woman that has taken an east coast institution and made it a world wide phenomenon. I thank you and my American Express loathes you! {J Crew}


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