How does €150,000, 12 pairs of Christian Louboutins and 12 hot new designer outfits sound for a competition? Thanks, Martini!

The competitions are heating up online and this new one from Martini and Christian Louboutin is almost too hot to handle! Fashion Foie Gras can exclusively reveal that this month these two iconic brands will launch one of the most exciting new campaigns on the internet in a search to find a new female Martini advertising star. But here’s the fabulous twist. Christian Louboutin himself is picking the winner. Talk about being judged by fashion royalty! Let’s all take a moment and remember those famous faces that have graced
Martini ads in the past: Charlize Theron, Nicollette Sheridan, Monica
Bellucci and more. Those are some big red soled shoes to fill!  And as if being part of an elite set of women isn’t enough, the winner will receive €150,000, a dozen pairs of Christian Louboutin shoes and 12 designer ensembles!

Named for the Martini Royale drink, the search will go global across 25
countries in the hopes of finding a woman that demonstrates the
philosophy of Martini “Luck is an Attitude.” The Martini Royale Casting
launches with the first live casting open to all women, 25
years of age or above, at the London Design Museum at 6pm on May 23rd.
It will then go live around the world on May 28th. Women will be able to
where they will be
required to upload a short video showing why they should be the next
Martini star. The successful candidate will then be chosen in October by
Christian Louboutin and a high profile judging panel.

“I am pleased to be a part of the judging panel for The Martini Royale Casting, and joining an iconic brand such as MARTINI on their search. Their philosophy of LUCK IS AN ATTITUDE is similar to my own personal motto in life – why not? – and I look forward to finding the woman who exemplifies both these maxims,” says Christian Louboutin.

We’d love to see a Fashion Foie Gras reader win the lot so get out your phones and start making some videos. We know you’re a stylish bunch…the most stylish in fact! Get entering and make this goose proud!


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