Gwyneth Paltrow…coming to a fragrance ad near you for Hugo Boss

Gwyneth Paltrow has just signed on with a new Boss…Hugo Boss to be exact. The actress was named yesterday as the new face for Hugo Boss’ Nuit Pour Femme fragrance and is currently in London promoting the launch. Expect to see Paltrow in campaigns promoting the fragrance this autumn. Perfect timing for a nice ad buy in the September issues!  Sure seems to be a big moment for celebs and fragrances… first Brad Pitt and now Gwyneth Paltrow and it’s only been 72 hours!  {WWD}


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