Gisele lands David Yurman campaign

David Yurman has tapped Gisele Bundchen as the face of his new campaign for Fall 2012. Famed fashion photographer Peter Lindbergh shot the world’s leading supermodel in Malibu for the campaign and as Yurman is an iconic American jewellery brand we couldn’t imagine a more perfect setting for the photoshoot. While we would have never pictured Bundchen as a match for David Yurman, the two seem to work together perfectly. 

Styling Gisele in denim and layering the bracelets shows a younger and more carefree side to the brand. Will this attract a younger customer to the store? Only time will tell. However, launching the whole campaign on their Facebook page and running it alongside a fab giveaway definitely shows signs that this is exactly what they are attempting to do. {David Yurman}


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